Bioethics News

Belgian Campaign Recruits Creative People to Donate Egg and Sperm Cells to Ensure the Country’s Creative Hegemony

By Farzana Paleker
An advertising campaign recently launched in Belgium calls on creative types to donate their sperm and eggs in an effort to guarantee the country’s creative future. Creative Belgium, an organization that aims to improve creativity in advertising in Belgium, has teamed up with the Centre for Reproductive Medicine of Brussels and the advertising agency Air to tackle the declining interest in the advertising profession among young Belgians.
Belgium is home …

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