Bioethics Blogs

The Power of a Commercial

I don’t know about all of you, but one of my primary reasons for watching the Super Bowl each year is for the commercials. They often are silly and extravagant, but also can be creative, entertaining, and even impactful. This week I was extremely encouraged to hear of a positive impact that a super bowl commercial made a few years back. Five years ago Focus on the Family aired a commercial featuring Pam Tebow, Tim Tebow’s mother (the 2007 Heisman winning quarterback) sharing the life affirming story of her “miracle baby,” Tim. Watching the commercial was Susan, a young woman who had just found out she was pregnant and was planning on having an abortion. The commercial impacted Susan so profoundly that after watching it and contemplating it afterwards, she decided to continue the pregnancy and keep her daughter. Now her daughter is four years old and one of the greatest sources of joy in her mother’s life. This little girl was given a chance at life that began with a Super Bowl commercial. How incredible and beautiful is this example of the impact something as small as a commercial can have?!

This year many of the commercials had a heavy tone, but powerful messages were shared, as well. For example, the Proctor and Gamble commercial calling for the reclaiming of the phrase “like a girl” sends the message that being a girl or woman is something powerful and good. This commercial demonstrated “like a girl” should not be used as an insult, but should mean giving it your all, recognizing the inherent value of girls and women that should not be forgotten.

The views, opinions and positions expressed by these authors and blogs are theirs and do not necessarily represent that of the Bioethics Research Library and Kennedy Institute of Ethics or Georgetown University.