by Alison Reiheld
ABSTRACT. In this paper, I analyze multiple aspects of how gender norms pervaded the 2016 election, from the way Clinton and Trump announced their presidency to the way masculinity and femininity were policed throughout the election. Examples include Hillary Clinton, Donald Trump, Barack Obama, and Gary Johnson. I also consider how some women who support Trump reacted to allegations about sexual harassment. The difference between running for President as a man and running for President as a woman makes all the difference in the world.
IMAGE DESCRIPTION: This image shows Donald Trump on the left and Hillary Clinton on the right. Trump’s eyes are narrowed, his brow furrowed. He looks serious, and there is no hint of a smile. On the right, Clinton has a composed look with a slight, close-mouthed smile, her eyes open to a typical degree. Both are white and have greying blonde hair.
The May 21, 2007 cover of TIME magazine showed a close-up image of Mitt Romney’s face with the cover tagline “. . . he looks like a President . . .”, the first of many such claims. In 2011, as Texas Governor Rick Perry geared up for a run at the presidency, Washington Post opinion writer Richard Cohen said that Perry “actually looks like a President” (Cohen 2011). The term, here, is used as praise. Yet the power of its use as an epithet when people fail to look adequately presidential cannot be understated. During the primaries for the 2016 election, while watching Republican candidate Carly Fiorina, Donald Trump said in front of a reporter, “Look at that face!