Author: Rebecca Brown
In this post, I consider how moral reasons may be used instrumentally – that is, to bring about some desired end. I take as an example the public debate around reducing meat consumption. I suggest that although animal welfare is recognised as important in a number of contexts, it is rarely used as a reason to develop policy to promote plant-based diets. I question whether the (possible) instrumental ineffectiveness of animal welfare-based arguments to reduce meat consumption is a legitimate reason for leaving it out of the debate.
Reducing meat consumption
Recently, there has been quite a bit of discussion around policies to reduce meat consumption, along with other animal-derived products (milk, eggs, cheese, and so on). One curious aspect of the public discussion of a move towards plant-based diets is the near absence of animal welfare as a reason for advocating policies directed at reducing the consumption of animal-derived protein. Indeed, the rather clumsy terms ‘plant-based diet’ and ‘animal-derived protein’ seem specifically designed to distance the discussion from associations with vegetarianism and veganism – two commonly understood, widespread ways to refer to diets which exclude meat and/or animal-derived products. Vegetarian and vegan are associated with established movements and sets of beliefs which typically (though not exclusively) identify welfare as an important, perhaps decisive, reason to avoid farming animals.
Instead of pointing to animal welfare as a reason to reduce meat consumption, advocates of such policies point to the harmful impact on the environment and the health of consumers that results from the farming and consumption of animals.