Bioethics News

Prescription Drug Costs Are On The Rise; So Are The TV Ads Promoting Them

Spending on such commercials grew 62 percent since 2012, even as ad spending for most other product types was flat. “Pharmaceutical advertising has grown more in the past four years than any other leading ad category,” said Jon Swallen, chief research officer at Kantar Media, a consulting firm that tracks multimedia advertising. It exceeded $6 billion last year, with television picking up the lion’s share

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