February 13, 2017
(Quartz) – Anyone who speaks in this manner has crossed an invisible but critically important line. They are treating human beings as if they are commodities that can be assessed, measured and exchanged. In this view, humanity becomes a kind of “platform”—akin to a piece of software or an operating system, whose performance can be boosted, built upon and manipulated at will. Personality traits become “features”; hard-earned skills and talents become “assets”; deep-seated personal struggles and failings become “liabilities.” Confronting this tendency toward the commodification of persons, and counteracting it with effective cultural strategies for “re-humanization,” will pose one of the most important moral challenges of our time.
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