January 13, 2017
(Medical Xpress) – Success rates advertised on the majority of IVF clinic websites are highly misleading, even if published in good faith, because they can cherry-pick their results, according to a new study. Jack Wilkinson, a medical statistician at The University of Manchester, argues an outright advertising ban should be considered if no binding standard of reporting is brought in. The National Institute for Health Research Doctoral Research Fellow said: “Our study shows that success rates are advertised on 67% of IVF clinic websites, and many of these may be highly misleading, because clinics can cherry-pick their results from a dizzying array of options.
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