October 10, 2016
(The Wall Street Journal) – Amazon’s engineers didn’t anticipate this. But soon after the Echo’s release in November 2014, they found people were talking to it as if it were a person. Amazon tracks every interaction with Alexa, which also powers the Echo Dot and Amazon Tap. The percentage of interactions that are “nonutilitarian” is well into the double digits, says Daren Gill, Alexa’s director of product management.