Public health campaigns do to some extent infringe upon our lives. Maybe we are prepared to allow some of these intrusions. We protest a little, just for show, but still adopt the message and begin to think that we probably ought to eat a little more X and a little less Y.
Some campaigns, however, encroach on sensitive areas of life, in more vulnerable situations, and in places where one would expect more personal respect.
Campaigns to encourage mothers to breastfeed, instead of giving infant formula, provide an example. These campaigns occur not least in healthcare, in contacts with new mothers who for various reasons may have difficulties with breastfeeding, or who don’t want to breastfeed.
Earlier this year, Jessica Nihlén Fahlquist had an article published in Nursing Ethics about such mothers’ experiences. It’s about mothers who don’t breastfeed and about their experiences of contacts with healthcare and being met with campaigning.
The survey responses described in the article suggest that these mothers can feel like bad mothers. They are told that breastfeeding is the best and safest option for the child, that all mothers can breastfeed if they just try, and that “artificial” formula feeding increases the risk of malnutrition and various diseases in the child.
The mothers feel that they don’t get opportunity to talk about their problems or desires to find a way of feeding their child that works for them. Might not bottle feeding be the better option for some mothers and children? The information seems, to a great extent, to be about communicating the norm that a real mother should breastfeed.
The views, opinions and positions expressed by these authors and blogs are theirs and do not necessarily represent that of the Bioethics Research Library and Kennedy Institute of Ethics or Georgetown University.