August 16, 2016
(Wired) – That’s not to say everyone competing at the Games is embroiled in a doping scandal. But most conversations about what athletes put inside their bodies to enhance athletic performance wholly ignore what athletes put on their bodies to enhance athletic performance. Today’s Olympic equipment—from algorithmically generated racing spikes to utrasonically bonded swimsuits to asymmetrical track bikes—are designed in labs, by researchers and engineers, to maximize human potential. Today’s elite athletes depend on these technologies, and can’t expect to score a metal without them.
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