In the job market being attractive is advantageous. According to economist Daniel Hamermesh, an attractive man can earn, over a life time, $230,000 more than an unattractive one. Attractive solicitors raise more money for charities. Very attractive individuals are less likely to engage in criminal activities, whereas unattractive ones have higher propensity for crime. Attractive criminals are punished less severely than unattractive ones.
Both children and adults judge attractive people to be more helpful, more intelligent, and more friendly than their unattractive counterparts.
Adults have higher expectations of attractive kids compared to non attractive ones and mothers of attractive infants tend to be more affectionate, playful, and attentive when interacting with their children than mothers of less attractive infants. Teachers expect better performances from attractive students. Transgressions of unattractive children are judged more negatively than transgressions of attractive ones.
One response to unfairness is to get people to stop discriminating unfairly. This might work for some domains, such as employment where interviews could be conducted blind. But it won’t be possible to counteract all the potential downsides.
We can’t require people to like or fall in love with people they find unattractive.