June 27, 2016
(Wired) – To keep that business running, Facebook doesn’t just need users: It needs active, engaged users. Facebook needs to get in your head, to understand how you’ll respond to a product or an offer or a marketing campaign—and more and more, it’s using internal experiments to predict those behaviors. But using those methods, commonly referred to as neuromarketing, means that Facebook needs to address the same ethical questions other behavioral scientists do.
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