Bioethics Blogs

The Anchoring Heuristic Courtesy of Dilbert

Heuristics is jargon used by decision psychologists and behavioral economists to refer to cognitive shortcuts we humans take to make judgments and decisions. One of the first heuristics identified as such by Danny Kahneman and Amos Tversky was the anchoring heuristic. I would define it for you, but it is wonderfully captured in this cartoon:

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