In collaboration with Peggy Liu and Jim Bettman, I’ve had fun doing some research on just how hard it is for people to guess how many calories they are consuming, at restaurants like Chipotle where everyone puts different ingredients on their burrito. Here is the beginning of an absolutely excellent journalist’s take on the topic:
Maricelle Ramirez is a foot soldier in America’s battle against obesity. For three years, Ramirez has politely offered Boston area patrons of McDonald’s, Kentucky Fried Chicken, Burger King, Dunkin’ Donuts, Wendy’s and Subway a $2 gift card in exchange for their estimates of the amount of calories in their fast-food feasts.
“I’ve met all types of people,” Ramirez says, recalling the surprise of encountering a nutritionist who was on her way out of McDonald’s after chowing down on a burger and fries. “She explained that she was just enjoying a meal because she had a craving for something indulgent, but she provided a very careful nutritional analysis of what she was eating”….(click here to read her full article)
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